Affordable Web Design for Small Business
It makes sense that you don’t want to spend your entire marketing budget on your small business website. After all, if you were running a large corporation that could afford complex, custom website design from scratch, you’d probably already have such a site in place.
Your website should put money in your pocket, not take money out. An affordable web design for a small business is set up to evolve with your business, so you won’t have to reinvent the wheel when you expand. An extra page here, a new plug-in there, and you’ll keep humming along.
Cheap website services aren’t necessarily affordable
Your first instinct might be to start with a DIY website platform and make do until you can increase your cash flow. Except when it comes to young and small businesses, extra cash is usually the exception, not the rule.
For the most part, any “extra” money you earn from your new or small business will go toward greasing those squeaky wheels and paying for the things you risked going without, such as better insurance or updated equipment.
When you start off with a cheap website and try to manage it yourself, you run the risk of burning yourself out, as many business owners have, by wearing too many hats. You might even spend your extra money hiring employees to help you when it could’ve been avoided.
But if you read or follow any successful business owners or entrepreneurs, you’ll have heard this advice before: The best way to run a lean business is to outsource everything that you’re not an expert at and that isn’t a top-earning activity. For most people, this includes web services.
The characteristics of affordable web design for small business
It’s easy for a web design company to advertise “affordable web design for small business,” but what does that really mean? Here’s our philosophy at WebX360.
Open-source website software
One of the most popular content management systems in the world, WordPress is an open-source platform that’s free to download and use with your own domain. However, it’s only free in the end if you’re looking for a basic site or can code customizations yourself.
If you want customization, you’ll hire a web designer to tweak things. Still, because many themes and plugins come preloaded with WordPress, even this custom work can be kept highly efficient and affordable. WebX360 can install your WordPress site in about an hour—sometimes less. And within two days, a basic website concept can be ready for your review.
Predesigned website themes and templates for websites
What are website themes and templates? The answer depends on the system you’re working in.
In WordPress, a theme is the overall setup of an entire site. A theme is precoded to indicate what goes where and how everything flows.
On the other hand, a WordPress template dictates the layout of a single web page.
Themes and templates save time and money in web development because they don’t require advanced coding skills to adjust. You may think that choosing a theme and templates will make your site look like everybody else’s, but that’s hardly the case.
When you customize a WordPress site with your own images, colors, and words, the site will capture the unique essence of your brand. Almost nobody would recognize the particular theme or template you’re using unless they’re a professional web designer.
Choose one web design company for all your web needs
Sticking with one web development firm is the most efficient way to get your website built. When you deal with the same people for every aspect of your online store or other small business site, you save time and money on both sides.
Once your website is up and running, a comprehensive web design service will monitor your site and make ongoing enhancements to keep everything in check. As with anything, regular maintenance reduces repair costs down the road.
WebX360 affordable web design for small business offers a comprehensive menu of web services.
- Search engine optimization
- Online advertising, also known as pay-per-click ads, search engine marketing, paid web advertising, or paid channel marketing
- Newsletter campaigns