Custom Web Design Services
Your business is unique, and your website should be too. Custom web design services are critical if you want to stand out from your competition.
There are a few ways to guarantee you’re getting custom web design services: look to local web companies first; go with a company that offers corporate identity services; and take your time in the planning stage.
Focus on local web design companies
True custom web design services, such as those available from WebX360, are optimized for your region or selling area.
You can hire a web designer in another state or country, but you might not get the understanding of your market that a locally based web company has. Maybe you’re selling products all over the world and have no brick-and-mortar operation, but chances are you’re focused domestically, and maybe even on a specific region.
For example, if you’re in L.A. or San Diego, a Southern California web design company is your best bet. Using your CMS to tie fresh content to local news and events is an excellent way to drive traffic to your site.
Further, local customers may have a special culture, including a way of using language that outsiders won’t get. Imagine someone in Michigan telling a business in Louisiana how to sell crawfish! Your local customers may even prefer a certain aesthetic or colors. These are details that can make or break the conversion power of your website.
Find a website developer that offers corporate identity and branding
Adding your brand to a WordPress website theme makes your site one of a kind. No matter how small your business is, branding is critical to your success. The right brand makes you memorable and keeps customers coming back for more.
But it’s not enough to add your logo to a website and then use the default settings that come with the template you choose. Every aspect of your site should be customized to your brand, from fonts to colors to the language that’s used on call-to-action buttons.
Custom web design services take all of these factors into account when creating your website.
Fail to plan, plan to fail
If a prospective web design company promises to jump into your site design right away, then they’re not offering true custom web design services.
Sure, you’ll go into the project with some ideas in mind for the site, and the web designer will come up with a few of their own right away. But nothing takes the place of market research.
Every aspect of your website should be created with your visitors in mind. Our initial information-gathering process helps us fully understand your customers and prospects so we can include website design elements that will appeal to them and keep them coming back.
Be sure to incorporate SEO into your website strategy
If you’ve been online for many years, the term “search engine optimization” may have you rolling your eyes. But like many things, SEO is a tool that can be used for good or for ill, depending on the hands that hold it.
Stuffing pages with keywords, either overtly or secretly, isn’t optimization. It’s cheating. It may have worked for a while for some businesses, but the search engines have caught on. And if you’re a smaller business, the penalties can break you.
Although you always want to put your readers first, there are ways you can help the reader by pleasing the search engines. By tagging your pages with keyword phrases, you tell search engines what your content’s about. And that helps the customers who want what you have to connect with you.
Custom web design services from WebX360
Plenty of websites look great, but many are too boggy, too buggy, or otherwise not suited for the typical user. At WebX360, we believe that looks matter, but they’re only one facet of a well-designed website.
Whether you need a small, simple site with informative pages or a complex commercial website that incorporates databases, shopping carts, and more, WebX360 delivers. Our experienced team offers comprehensive custom web design services for all industries and budgets.
Our development process consists of several stages. We combine several layers into a flawless implementation that, with regular maintenance and occasional tweaks, will serve you well for many years.
Whether you’re looking for a custom small business website or a custom e-commerce storefront, we promise to deliver.