E-Commerce Website Design Company
Whether you’re looking for a brand-new e-commerce web design or an e-commerce redesign, you’ll want to be sure the e-commerce website design company you choose addresses all of the following:
- Responsive design
- New ideas in web design
- Payment processing
- Customer accounts
Let’s explore each of these in detail.
The WooCommerce platform
With WooCommerce web design services, you can focus on selling instead of technology. WooCommerce is an open-source e-commerce platform that’s built on WordPress. This partnership lets you combine the best content features of WordPress with the merchant features of WooCommerce. You’ll get a consistent look and feel, from home page to checkout.
And WooCommerce’s user-friendly control panel includes all the tools you need to manage and update your site through a simple web browser. It’s really a foolproof way to do business online.
Responsive design: a must for your e-commerce website
Your customers may work all day on a laptop, but they often shop from a mobile device. Mobile sales continue to take a larger chunk of total e-commerce sales.
Recent studies also show that users may purposefully access your site in different ways. Customers enjoy browsing websites and online stores on their mobile device, especially when they need to pass a few minutes. However, many of them won’t contact a website business or complete a purchase until they’re at their computer, where they feel they have more security when entering their personal data.
Older websites didn’t work on smaller screens. Today, a good e-commerce website design company puts mobile responsiveness at the top of the list of priorities. A responsive site looks equally beautiful and is equally functional on a smartphone, tablet, or computer.
In more general terms, your website design should revolve around your users, not your workers. It doesn’t matter if your site looks beautiful on your desktop in your office. You need to ensure that it always looks stunning to your customers, wherever they are.
A personalized design to enhance your business
Many small business owners selling online don’t have a brick-and-mortar storefront—at least, not one worth photographing. Whether you run a factory or sell antiques from your man cave, you need a website that makes you look good to potential buyers. In essence, the site itself is your storefront.
Of course, if you own a store, then featuring images of the store in strategic locations on your site can be a great move for solidifying your brand. What’s important is that the e-commerce website design company you choose knows how to approach your site in a way that makes visitors think, “I want that. Now.” Customers don’t want your building, history, or employees; they want your products.
And speaking of images, stock images should be a last resort, not the stuff around which to build a high-quality site. You’ll want to add as much custom photography as you can afford to make your site stand out from the competition.
Knowledge of the latest trends in online stores
What made an e-tail site great two years ago may not be working today. If you want to keep up with what your customers want, you have to work with an e-commerce website design company that keeps up with the most recent developments.
It doesn’t matter if you like automatic live-chat windows or pop-up offers. What matters is if they work to help your customers make a purchase. But your website designer should also work closely with you to ensure that something like live chat is a capability you can handle. You don’t want customers’ inquiries idling in cyberspace; better to forego the option. And if your customer base doesn’t seem interested in chatting, then by all means, remove the option for the sake of a simpler site.
Hassle-free payment options
A traditional website for a service-oriented business with a physical location—say, one for a law firm or auto mechanic—typically doesn’t need to handle online payments. This type of website focuses primarily on content.
An online store is a completely different game. Aside from featuring a catalog of products and a shopping cart, your e-commerce website must be set up so that users can buy from your site. If the user has to click too many times or experiences regular delays, they may go elsewhere the next time they shop.
Moreover, it’s important to accept as many payment options as is feasible. Credit and debit cards are musts, but Google Pay, PayPal, bitcoin, and more are some others you might want to consider.
Customer account management
If you sell online, you’ll certainly want to offer buyers the option to set up a customer account for repeat business. The customer should be able to enter their contact information, billing and shipping information, and preferred payment method at the least.
Customers should also be able to review and manage their orders within the system. All of this requires special setups within the website framework.
WebX360 is your ideal e-commerce website design company
WebX360 can tailor a gorgeous WooCommerce website to your business, quickly and affordably. Whether you’re looking for an upgrade, a redesign, or a brand-new e-commerce site, you can count on us to build what you need.