Professional Web Design Services
Given the chance, many coders out there can put a website together for you. You can even create your own site on WordPress. Whether that site will get you the results you’re looking for is another matter.
The importance of professional web design services
Not long ago, many businesses did whatever they needed to establish an online presence. In many cases, a website for a service provider, such as a dentist, was the bare minimum.
Today, competition in the online space is fierce. Simply having a web domain and a site means nothing. It might even be worse than having no website at all.
Imagine that an excellent restaurant serving your favorite cuisine has opened in your city. However, the restaurant has no signage outside. And it’s too new to be listed in the phone book (and even if it were listed, who uses the phone book anymore?).
A few people might learn by word of mouth about this hidden gem. But this eatery is never going to get its clientele to a profitable level. And neither is a DIY website.
The only way to get a business website that’s guaranteed to get results is to seek out professional web design services.
How to distinguish professional web design services from amateur ones
Often, you can tell a pro web design from a poor one just by looking at it. But that’s not always the case.
Some of today’s DIY website templates look pretty good on the surface. But if you start clicking around, you’ll notice some major differences. DIY sites typically have performance issues, load slowly, and are difficult to update.
Professional web design services usually incorporate the expertise of a graphic designer, or at least somebody who has an eye for design. A web designer chooses all of the following elements with care so that they work together:
- Typography: style, size, and formatting
- Graphics: artwork, photos, logo
- Balance: white space, pleasing layout, symmetry
An amateur website may feature text that’s hard to read; jarring colors and fonts that aren’t in keeping with the industry; cheap-looking stock photos; and clutter or blank spaces. And remember websites with flash-animated home pages and blaring music? Any one of these elements is enough to make a visitor click away.
Professional web design services make use of professional writers, editors, and proofreaders to ensure the highest-quality content for your site. Good writing communicates your message clearly and makes sales. And it tells search engines that your site is valuable.
An amateur website might go one of a few ways when it comes to content. The site might be replete with wordy pages, which are set up in an attempt to attract search engine crawlers but offer little value to the reader.
Conversely, some DIY sites feature a lot of images and just a little text. In many cases, a picture isn’t worth a thousand words when it comes to website content.
Then there are sites that have the right amount of written content, but something about the writing’s just off. Maybe it’s the tone. Maybe it’s the lack of headings to break up a long wall of text. Or maybe it’s just the fact that it’s all about the company and not about what’s of interest to you.
Or maybe it’s the non-native English or just plain bad English.
Professional web design services put a high priority on usability. Pro web development includes a QA stage during which every element of your almost-final website is put to the test.
Probably the worst website of all is the one that simply doesn’t work the way it’s supposed to. A navigation button takes you to the wrong page. An outbound link is broken. Pages take forever to load. Or the site works at home, but not when you’re on your phone.
You know how it goes. You’ve seen sites like this, and you sure don’t want one for your business.
WebX360 Professional Web Design Services
At WebX360, we’ll take all of these things and more into consideration when we design and build your website. We focus not on getting the job done, but on getting it done well. Because if your site doesn’t get you the results you’d hoped for, we don’t look good and we don’t feel good.
Our professional web design services are a team effort that impact us all. And you shouldn’t settle for anything less.